Here are some suggestions for how your radio station can participate in National Radio Day.
Before the Day
- Start a conversation on social media using #NationalRadioDay
- Solicit Sonic IDs:
- Offer a prize you already have on hand, like tickets or a mug. Your listeners can vote on them.
- Play all the pieces that are a good fit for your station, post them to social media, and make a Sonic ID map of your town.
- Exchange them with other stations. Tag them with your station ID and location.
- Solicit them from youth media organizations and indie producers.
- Host a workshop on producing them at your local public library in partnership with a couple nonprofits.
On The Day
- Participate in the Promo Share
- Continue conversations on social media using #NationalRadioDay
- Participate in the Radio Relay
- Make a large sheet cake that says “Happy National Radio Day” and hand out free pieces of cake in a public place in your town.
- Vox Pop
- Go to a public place with lots of foot traffic and gather vox pop – like station IDs. Hand out flyers that let people know when they can hear their voices on your air.
- Art installations
- A visual will increase the likelihood that you’ll get coverage from the press and on social media. Unveil it in front of your local public library or a place where people gather.
- Some ideas: cardboard radio station, 8 foot radio tower, or paper mâché microphone.
- Broadcast live OR invite your community to voice radio IDs or to tell their stories.
- Opportunities for fundraising
- Approach underwriters with a sponsorship package if you do a local event
- Encourage donations